Importance of Food Photography for Restaurants
Pictures hop in as a solution when something cannot be described in mere words. To improve the branding and marketing, increase sales, and drawing new customers to your restaurant, it is important for you to invest in quality food photography. It will directly appeal to their emotions, making them want to taste your food.
With the help of professional food photography you will be able to deliver a meaningful message, and also will be able to connect with the customers. The brand identity of your restaurant stands as a pillar for success, as you have to deal with strong competition. It is therefore important for you to invest in online marketing. And food photography is one of the basic tools of online marketing. Of course, other aspects like engaging content are also a necessity for a successful strategy.
Many restaurant owners think that they won’t need a professional photographer for taking pictures of their food and they can simply click a snap with their phones. However, a professional always take care of the quality. They will help in building a stronger brand identity for your restaurant. Read on further to know more about professional food photography.
Consistent Restaurant Branding
Strong and tough competition is a main characteristic of the hospitality industry and so offering unique food is more than difficult. No matter how tasty and different kinds of food you offer, there is always a competitor around the corner. Therefore, if you want your restaurant to stand out from the rest, building an effective branding strategy is a must.
Your restaurant is a place where people come to eat and have a good time. Delivering a message about quality and lifestyle increase the interest of people in your brand, and will help them associate your restaurant with certain values. And for this, you will require to make your brand identity visual. Photos indeed are the best choice to do this. Consistency along with this must also be kept in mind. Always make sure that the logo and design delivering a particular message must do the same thing as the content used.
Before making your dining decision, you often surf the net via web search engines, or go through social media pages or browse the mobile apps. We eat a dish through our eyes first before actually going to the restaurant that serves it. Therefore, it becomes essential for you to promote your brand online through social media, websites and mobile app. You will need to take the help of a professional photographer who can click images of the food items that are served in your restaurant. This should be done in a way that tells a story about your brand attracting potential customers and also telling them how the item was prepared and what emotions will they feel when eating it.
The Importance of Quality Food Photography
As compared to mediocre snapshots from the mobile camera, professional food photography can make a stronger impression. Here are a few points elaborating on the importance of food photography for your restaurant.
Photos create the identity of your brand
You get various opportunities to tell more about your brand with quality food photography. Things like suitable composition, innovative lighting, and staging play a wonderful role in creating your brand identity. A professional photographer will select the appropriate colors to extend your brand identity. Moreover, engaging a food stylist for doing the food photography will be the icing on the cake as they will style your food item in a striking way that will make a lasting impression on your audience.
Good photos increase sales
When you invest in professional food photography, you are investing in to increase sales. When you make use of quality images highlighting some profitable food items in your menu, it is very likely for the customers to order those. The yummy pictures of the dishes will let their mouth water and make them want to taste those. Studies also show that many restaurants switched from using text menus to making use of photo-based menus on online ordering platforms and their sales increased by 20%.
Engage the audience with user-generated photos
User-generated content or UGC plays a major role in marketing today. Statistics suggest that around 55% of people trust UGC to make their buying decision. Many consumers say that they trust the brand recommendations from other people before buying from those brands.
Along with that, the quality of UGC is also growing as phone cameras are getting better. Food bloggers generate high-quality content and make use of quality photos to engage the audience.
Let your staff tell a story
Storytelling is a great way to attract customers and engage them with your brand emotionally. The professional food photographers can take pictures of your staff preparing the dishes, serving to the customers. This will add a personal touch to your brand and will also let the customers know about your brand culture. This will create a friendly and transparent atmosphere.
Speak up with your photos
Studies suggest that most people remember a total of 10% of the information they read on blogs or websites through the content. But when they see an image or a photo, they generally remember about 60% of it, which also makes them remember the co-related content. Let the photo of the item do the talking and let the customers recognize your brand through the photographs they see.
Food photography can stand as a perfect strategy, which if followed correctly can make you stand out from the rest. A delicious-looking dish in a photograph will make the customers step in your restaurant craving for it.
Teena Agnel is one of the famous food photographers and stylists in Dubai. She has experience of over 4 years and is an expert in this business. Because she tries to keep the image editing to a minimum, you as a client can expect originality and superior quality in your food photography.